ASSIGNMENT#4 - COLOR - Due TUES. November 10

Assignment #4: Color:

PICK ONE COLOR as your focus...and create 5 images that use color as a compositional tool to create a narrative for the viewer. Consider how color is used in the composition, the relationship between different colors and their meanings in relationship to what the narrative is conveying.

Here are some things to think about (taken from an online source about color theory), but they are by NO MEANS absolute truth:

Color is considered one of the most useful and powerful design tools you have. People respond to different colors in different ways, and these responses take place on a subconscious, emotional level. In our American culture, black has long been associated with death, while white is believed to signify life and purity. In the Orient, however, white is the traditional color of mourning. In the United States, black has also come to suggest sophistication and formality. Americans generally associate trust an stability with the color blue, while Koreans have this reaction to pink and other pastel colors.

In the Western Culture:

Purple and gold are often associated with Royalty, wealth and opulence
Red, White and Blue reminiscent of the American flag, immediately convey notions of patriotism and, to some extent, conservatism.
Green has taken on a very strong connotation as the color representing ecology and concern for the environment, however, it also conveys meanings associated with money and the suggestion "to go ahead" which is obviously derived from traffic lights.
Colors represent holidays and seasons of the year.
The Fall foliage colors of Red, orange, yellow, and brown are clearly expressive of Thanksgiving. Halloween: Orange and Black. Red and Green represent Christmas. Purple and Yellow and other pastels colors represent Easter.

Blue, Red, White and Grey = Stability, Power, Trustworthiness, Conservatism
Yellow, Brown, Orange, Green = Nature, earthiness, warmth
Red, Orange, yellow = more warmth
Blues and Aquas = water and coolness
Primary colors (Red, Blue, Yellow) = Convey fun


****NOTE**** PLEASE REMEMBER to THINK FOR YOURSELF ON THIS ASSIGNMENT, but get feedback from your classmates.